4K 4Charity Fun Run at IBC

Elemental and co-founding sponsor Ericsson organised the first annual 4K 4Charity fun run on Saturday, 13 September in Amsterdam to coincide with IBC. Supported by AJA Video Systems, Broadband TV News, Deltatre, Dolby Laboratories, DTS, IBC, Microsoft and Whiteoaks, the event was open to all IBC attendees and celebrates 2014 as a year of major Ultra HD achievements while at the same time raising money for Oxfam International.