Editorial

Major Shift for the Entire Streaming Ecosystem

“I mean, it's not about trying to get away from each other. It's actually about having a reason to be around each other.” – Hoagie, “Tag,” New Line Cinema, 2008

There are times we miss our old cable bundle.

We would scroll down the station/program schedule, pick a show/movie that sounded okay and jump in. 

If it wasn’t on the hour or half-hour, we’d still watch and try to piece together the storyline.

Sure, when it was made available in the market, we occasionally used the record for later button.

But we had a stack of stuff to catch up on … later.

Somehow, later never really came.

So, when streaming was made available, it all seemed better.

There was also huge budget relief and really great content when we wanted it on our schedule not theirs, so it really helped.

Of course. in no time we had four SVOD services – Netflix, Disney (the package with Disney+, Hulu, ESPN+), Amazon Prime, Apple TV and four AVOD (we’re not afraid of ads when the price is right) – Tubi, Xumo, Pluto TV, IMDb TV.



Articles


CES Highlights Solutions, Possible Way Forward 17-Jan-22

 We had a major argument with ourselves this month on whether we would or wouldn’t go to CES. We had serious doubts that Gary Shapiro and the CTA (Consumer Technology Association) could really pull it off.

Spoiler … we should have stayed longer.


ISE announces three-month postponement, now rescheduled for 10-13 May 2022 17-Jan-22

After consultation with the ISE exhibitor and visitor community and in the light of the increasing impact of the Omicron variant in Spain, Integrated Systems Events announces that ISE 2022, scheduled for 1-4 February, has been postponed and will now take place on 10-13 May 2022 at the Fira de Barcelona Gran Vía.


Iain Elliott 1952-2021 10-Jan-22

The team here knew that he was suffering from cancer, but the speed of its progression shocked all of us - including Iain himself - and he died at his home in Longhorsley, Northumberland, at about 4 am on Wednesday 29 December.




Editorial

Viewers Add/Cancel : So it Was, So it Will Be

“By this time tomorrow the strike will be officially over, and you men will be out of a job. You have a powerful weapon working for you. There is no tomorrow for you, and that makes you all very dangerous people!” Jimmy McGinty, “The Replacements,” Warner Bros., 2000
Back when appointment TV ruled the world, it was fun to follow the gala unveilings of the networks and studios during the upfronts when the folks would introduce their new shows. They were shows that just everyone was going to watch so advertisers would commit ad dollars to persuade people their products were the ones to buy now!
You could tell which shows had good Nielsen numbers because the project would be extended for another year; and if it was really good, it had a couple of spin-offs/knockoffs. 
Then, a couple of years ago, “everyone” got excited about streaming, the new at-home entertainment opportunity and suddenly, folks had what they wanted, when they wanted, on the screen they wanted.
Thanks to Netflix, the folks who started it all, we paid for our entertainment in a new way with cash rather than time.
Yes, we know YouTube was there first and it loaded you up with ads you couldn’t avoid unless you opted for Premium.
But seriously?

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