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The Growing Number of Streaming Services Face Challenges

 Our people never see eye to eye. Now, in order to restore peace, we must find the last dragon.”  - Raya, “Raya and the Last Dragon,” Disney 2021

It was a fantastic Lunar New Year for the content industry.

Everyone, everywhere is smiling behind their masks.

Yes, 2021 and the Metal Ox has arrived … the rat is in the rearview mirror!

Studios/theaters kissed and made up … sorta.

Tentpole films and some of the great film festival projects have been penned into movie house schedules.   

If by mid-2022 Wanda, Cineworld, Cinemark, IMAX, AMC and others have 50 percent of the seats filled, they will be ecstatic.

That’s more than they averaged in 2019 before the shutdown. 

Hey, with a “slight” increase in concession prices, they’ll be right back to 2016 income levels. 

Back then, NATO (National Association of Theatre Owners) bosses blamed the attendance downturn on the people who were bypassing them and going directly to the consumer’s home – Netflix, Amazon.

But that was yesteryear, so the filmmakers are welcomed back to fill big screens globally and slowly help them put more seats in seats.


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