Editorial

5G Will Open the Complete Content Pipeline

“My dad believed in you.  I’m not going to make the same mistake.” – Lt. Bradley “Rooster” Bradshaw, Top Gun: Maverick, Paramount, 2021

Back in 1986 when Top Gun first hit the screen, we heard those oft quoted words spoken, “I feel the need, the need for speed.” 

And when our daughter walks out of the theater after seeing Maverick and pulls out her iPhone to connect with the world, she might say the same thing.

 Getting blistering 5G performance will be a crapshoot at best.

Sure, the 5G icon may light up but big deal, our phone will light up its 5GE icon (eventually) and we’ll both be on a 4G LTE network.

That’s sorta okay because good marketing is good marketing.

Despite the sluggish year, CCS Insight projects 5G networks worldwide will triple this year to 670 million and are on track to reach 3.6 billion in 2025

Our issue is we’d rather be like people in other parts of the world and pay for performance, not their brilliant, persistent marketing.  



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Editorial

Industry Hungry for News, Information, Goodies, Options

Plenty – There promises to be a lot of great information and news for the industry to come out of hibernation and enjoy the fare at IBC in December. 

2020 was a great year…to get well behind us. 

2021 has been a buffer, adjustment period to ease into the new normal.

2022 will be the new normal!

How do we know it’s going to be good?  Just look at the last few months!

Maybe a little late – O.K., 18 months after its original scheduled release – James Bond (Daniel Craig) packed the Royal Albert Hall to show off his Ian Fleming swan song, No Time To Die.

Recent Editorial

Content Providers Prosper One Project at a Time





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MPP GLOBAL APPOINTS RUTH BICKERTON AS VICE PRESIDENT, GLOBAL CHANNEL & STRATEGIC ALLIANCES, PUBLISHING

Pixotope bolsters its global workforce with three major hires

JOHN DAVIS JOINS WHEATSTONE


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 The best strategies for pricing products and services, and ways to boost customer engagement and build viewership. Join IBC365 on 15th September 2021 for a discussion on the different models and strategies for pricing products and services, as well as how to go about billing and collecting payments effectively in order to maintain customer engagement and loyalty and build viewership. 



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