New Speaker Announced - Subscription Management Webinar
The best strategies for pricing products and services, and ways to boost customer engagement and build viewership. Join IBC365 on 15th September 2021 for a discussion on the different models and strategies for pricing products and services, as well as how to go about billing and collecting payments effectively in order to maintain customer engagement and loyalty and build viewership.
Join IBC365 on 15th September 2021 for a discussion on the different models and strategies for pricing products and services, as well as how to go about billing and collecting payments effectively in order to maintain customer engagement and loyalty and build viewership.
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In this webinar, we will discuss:
- Defining packages and pricing
- Onboarding new customers and the user experience
- Maintaining and effectively monetising customers
- Customer experience and after sales management
- Measurement and reporting: understanding data and real-time analysis
- Understanding ARPU and reducing churn
- Outsourcing: identifying and engaging with third party service providers
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Robbie Kellman Baxter - Founder of Peninsula Strategies LLC
Robbie is the author of the bestselling The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. Robbie hosts a podcast as well, Subscription Stories: True Tales from the Trenches, which has featured subscription practitioners from Weight Watchers, HP, Bain & Co, and Impossible Foods, as well as numerous researchers and authors. Her clients have included large organisations like Netflix, the Wall Street Journal, and Microsoft, as well as dozens of smaller venture-backed companies.
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