Engaging Viewers: An IBC Themed Week
With a vast array of viewing options, from linear to streaming to on-demand services, the range of options for consuming TV and film continues to expand.
It's become more essential than ever that both broadcasters and platforms use the best tools to ensure they successfully engage with their audiences.
Covering everything from serving personalised ads to interactive content, our latest themed week (22-26 March) will explore how content owners understand, and act on, audience needs. We'll showcase the best examples of a successful approach to engaging viewers through a series of features, a webinar, podcast and case studies.
Addressable Ads Webinar: Inside the Tech Stack
Amid a challenging economic environment which has seen TV advertising revenue decline and audiences continue to fragment, addressable advertising could provide a welcome boost for broadcasters.
In this webinar, we will hear from those responsible for sourcing, implementing, managing and maintaining addressable ad platforms to understand the key aspects of operating a successful addressable ad service.
Join IBC365 on the 24th March at 2pm GMT to understand the key aspects of operating a successful addressable ad service.