Engaging Viewers: An IBC Themed Week

Engaging Viewers: An IBC Themed Week

 With a vast array of viewing options, from linear to streaming to on-demand services, the range of options for consuming TV and film continues to expand.

 It's become more essential than ever that both broadcasters and platforms use the best tools to ensure they successfully engage with their audiences.

Covering everything from serving personalised ads to interactive content, our latest themed week (22-26 March) will explore how content owners understand, and act on, audience needs. We'll showcase the best examples of a successful approach to engaging viewers through a series of features, a webinar, podcast and case studies.

Addressable Ads Webinar: Inside the Tech Stack

Amid a challenging economic environment which has seen TV advertising revenue decline and audiences continue to fragment, addressable advertising could provide a welcome boost for broadcasters.

In this webinar, we will hear from those responsible for sourcing, implementing, managing and maintaining addressable ad platforms to understand the key aspects of operating a successful addressable ad service.

Join IBC365 on the 24th March at 2pm GMT to understand the key aspects of operating a successful addressable ad service.

Time is running out... submit your paper before it is too late! read more



Important Update - IBC2020 Cancelled due to Covid-19read more


Following this announcement, IBC is keen to support the industry as much as possible in these difficult times and we will be launching a virtual IBC Week to provide the industry with both insightful content, product innovations and valuable networking. 

Flexible Production special; IBC Podcast with Eurosport and Extreme E; IBC Accelerator programme opensread more


Remote editing and the acceleration of hybrid working

Keeping sport on air: PDC World Darts and the FA Cup

IBC Podcast: Eurosport, Live + Wild 5G and Extreme E

Behind the Scenes: Shooting a feature under coronavirus restrictions

IBC's 2021 Accelerator Innovation Programme open for challenges

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