Sharjah Broadcasting Authority Streamlines Workflow With NOA

 Sharjah Broadcasting Authority (SBA) is streamlining its workflow thanks to AV Digitizing and archiving specialists NOA GmbH. Opts for integration of AVID Interplay into NOA mediARC AAM

The governmental organization, dedicated to media industry development in the United Arab Emirates, is working with NOA on the integration of Avid Interplay into its already installed NOA mediARC Archive Asset Management (AAM) system at several of its regional stations. 

With this bidirectional Avid integration, SBA is embarking upon a company-wide approach to organizing archival assets through a WAN infrastructure that interconnects multiple locations. It will use NOA mediARC to drive the workflow from several sites in parallel and centrally store all content within its AAM. This step adds a significant layer of well-structured metadata to production content, and ensures the workflow is conform with the OAIS standard.

Specifically, SBA has initially added licenses for the addition of Avid MediaCentral Connector, Real Application Cluster of mediARC (based on Oracle), and Enhanced Disaster Recovery Functions between its two sites Sharjah and Al Dhaid. The broadcaster can expand these licenses for the interconnection of several locations as required. 

Scheduled for completion in May, the upgrade will ensure the organization has all processes streamlined from one archive-centric point. It’ll also offer the possibility for users to run mediARC metadata in a real cluster, including failover, toward the second site.

“The seamless integration of Avid Interplay into several of our regional stations to one central company-wide NOA mediARC archive will help us establish a more efficient process,” said Aisha Alzaaref, director of broadcast IT at SBA. “In addition, the redundancy enabled by the new setup, makes us feel really secure.” 

“NOA is increasingly leaning toward an advanced systematic approach to archiving and SBA’s upgrade is a perfect example of this,” said Jean-Christophe Kummer, NOA managing partner. “The integration of Avid Interplay with NOA mediARC ensures a more proficient operation and provides a long-term approach to media preservation.” 

In 2017 NOA installed its AAM system mediARC at Sharjah Media Corp. for the digitization and management of SMC’s entire legacy video archive consisting of 140,000 hours of Betacam, DigiBeta, U-matic, One Inch, and MiniDV tapes to SMC’s. This represented the first project for NOA in the country. The same year, the companies signed a multi-year service maintenance agreement confirming SMC’s trust in NOA solutions and a long-term partnership.

Sharjah TV began in 1989 and expanded into Sharjah Media Corp. in 2009. In 2019, the broadcaster became known as Sharjah Broadcasting Authority (SBA). Television and radio channels operating under the media house’s umbrella include Sharjah TV, Sharjah Sports Channel, Al Sharqiya Channel of Kalba, Al Wousta Channel of Al Dhaid, Sharjah 2, Sharjah Radio, Quran Radio of Sharjah, Pulse 95, and the Sharjah Media Training Centre.

More information about NOA and its products is available at www.noa-archive.com or by phone at + 43 1 545 2700.

About NOA GmbH

NOA delivers scalable, high quality AV digitizing and archiving innovations to make audio and video archives easily available in enterprise storage facilities. Sustainable long-term preservation of media content is guaranteed as NOA’s unique products rely on open archival standards and formats, and continuous checks for transfer integrity to ensure highest possible quality of audio and video content. NOA’s turnkey solutions deliver systems to meet the specific needs of any business.

ingestLINE™, actLINE™, jobDB™, mediARC™ and the entry level Pico systems safeguard future media accessibility and enterprise-wide collaboration. Advanced semantic metadata management ensures NOA’s family of products deliver efficient and reliable identification and retrieval of archival content.

NOA’s intuitive proprietary technologies are currently installed in more than thirty international institutions including Austrian National Broadcaster ORF, Sveriges Radio Förvaltnings (SRF), Yleisradio Finland (YLE), Radiotelevizija Slovenija (RTV), the national sound archives of Switzerland and Mexico, the Vlaamse Radio- en Televisieomroep (VRT) and many more.

About SBA

Sharjah Broadcasting Authority is a government organisation dedicated to developing the media industry in the Emirate. It all began as Sharjah TV on Feb 11, 1989 and then expanded to be Sharjah Media Corporation in 2009, later on launching Sharjah Broadcasting Authority (SBA) in 2019.

 

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