ATG Danmon Completes New HD/UHD Production System for That Lot

ATG Danmon announces the completion of a broadcast-quality production facility for the London headquarters of That Lot, one of Europe's leading providers of social media content production support.

ATG Danmon announces the completion of a broadcast-quality production facility for the London headquarters of That Lot, one of Europe's leading providers of social media content production support. Core of this project is a multi-camera studio plus a fully equipped control room including lighting, vision and audio mixing, routing, recording, monitoring and archiving.

"Working with ATG Danmon, we have been able to create the most flexible possible system for use across our wide range of creative services," comments Ben Forder, Head of Video at That Lot. "The new studio and its control suite enable us to offer our clients versatile resources for creating broadcast-quality content for a wide range of media applications."

"A full-colour back-lit LED cyclorama, which we believe is the first of its kind in Europe, provides sharp chroma-key superimposition onto on any background. Lighting is from a ceiling-mounted rig which can be adjusted to get the exact style of illumination we need for live-streaming or recording sketches, scripted videos, interviews, podcasts, vodcasts and social media photoshoots. That includes 360 degree surround video and audio capture if specified."

"ATG Danmon has also integrated a control room suite which is being used for live production and editing. External material can be sourced from wherever required or we can perform high quality production on location. The system is intuitive to operate which is especially important when working live, and highly versatile."

"This was a very pleasing project to work on, partnering with That Lot's very astute and focused production team," adds ATG Danmon Managing Director Russell Peirson-Hagger. "The studio is equipped with Blackmagic Design URSA UHD cameras which can be operated in a wide range of lighting levels and are ideal both for studio and outdoor operation. Production mixing and internal signal distribution are via an ATEM Studio HD switcher and Smart Videohub UHD-capable router, capturing to Softron recorders and SNS EVO networked storage."

"We have also integrated Apple iMac Pro computers for post-production. Additional facilities include Cirro Lite lighting, multiscreen as well as individual video monitors, a studio floor monitor, green room monitor, Allen & Heath digital audio mixer, a Custom Consoles control room desk and Sonifex talkbacks."

About That Lot

Founded in 2014 by comedian, actor, writer and director David Schneider, That Lot ( specialises in 'social-first' platform-specific content and production. Its client list includes Channel 4, Intercontinental Hotels Group, McCain, B&Q, Have I Got News for You and Jamie Oliver. That Lot’s workforce includes creatives, designers, writers and videographers, as well as project managers and account teams led by Laura Tannenbaum, ex-social media and marketing specialist at Bauer Media, News UK and Global Radio.

About ATG Danmon

ATG Danmon (, part of the Danmon Group (, has been at the forefront of the transition to the file-based technology now used throughout the broadcast media industry. It has also assisted many clients in the construction of IT-based automated file workflow systems, high-definition studios, master control rooms and playout facilities, as well as the upgrade of existing SD systems to HD and UHD.

ATG Danmon also offers a comprehensive range of products and services including transcoding and automated workflow management, accelerated global file transfer, media workflow-design, project-planning, equipment installation, software-configuration, commissioning, documentation, on-site training plus ongoing support and maintenance.

With offices in Asia, Denmark, Germany, the Middle East, Norway, Portugal, Spain, Sweden and the United Kingdom, the Danmon Group thinks globally and acts locally to support customers with its highly experienced sales and engineering teams.

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