Masstech Announces James Whitebread As New CDO

Masstech is pleased to announce that James Whitebread has joined the company as Chief Digital Officer.

James has a 15-year background in product design and development for sports and media and entertainment (M&E), and extensive experience in telecoms and security. He has led product development and builds for diverse clients including IMG, BT, UEFA, Disney, Warner Bros., FIFA, Technicolor, Amazon Prime, TATA and Cardinal Heath Care.

Before joining Masstech, James was CTO at MarcoPolo Learning, supporting the company’s expansion into China through delivery of new products and services. Prior to that, James was VP of Product and Technology for UI Centric, leading projects for high profile clients such as UEFA, FIFA, AMC, PIX Systems and VUBIQUITY to deliver products and services such as UEFA.TV and MUTV.

Previously James was Director of Digital at Technicolor, where he designed and built the Showcase platform that went on to service clients including Canal Plus, Entertainment One and Warner Bros.

James holds a BSc in Business Systems, and is currently studying for an MBA at Wrexham University, along with a Professional Qualification in Platform Disruption at MIT.

About Masstech Innovations

Masstech Innovations creates intelligent, hybrid cloud-based storage and asset lifecycle management solutions for the Media & Entertainment (M&E) industry. Masstech combines the experience of many decades of broadcast and video content storage management with cloud and other vanguard technology development processes, to identify and address the challenges of the industry’s constantly evolving technical and business landscapes.

Today, more than 400 organizations representing every facet of M&E, around the world and across every platform, rely on Masstech solutions to keep their assets secure, and to deliver them to the right location in the correct format. For more information, please visit www.masstech.com

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