With Half the World Online, Privacy is Probably Wishful Thinking
My wife has a time distortion problem. Nothing serious, but when she grabs her phone or computer to look something up, inevitably we’ll hear, “I’ve been at this for hours and can’t find the darn thing!” O.K., so she doesn’t say darn, and hours are really only minutes but… But her attitude is the same as almost everyone’s on the Internet – tell me, find it, show me, get me there, give it to me … NOW! Even after years of practicing reading her mind, it’s impossible for us. So how can search engines, social media, websites anticipate her wants/needs without a little something to go on? That, my friend, is the challenge/dilemma the industry faces when people demand privacy and personalization of stuff. We live in a networked world and the internet is built for sharing things at a low cost. You send emails, grab photos on your smartphone, posts/images about everything on everything, buy stuff online, stream content to the closest screen and do it all at little or no cost. At the same time, you’re leaving a trail of data someone has to clean up. Of course, you don’t have to provide that personal information; but if you don’t, what you really have is a rock or stick. Throw it and it will:
- Lie down
- Keep you coming back and keep you involved with them so they can learn more about you
- Sell you more stuff
- Make money
- Netflix has 150M plus subscribers in 190 countries.
- People are proving they can only handle four-five subscriptions plus an ad-supported channel or two.
- There are tens of thousands of excellent Indie filmmakers around the globe very willing to fill their content roster with really good content at a very reasonable price.