Editorial

Ads In Streaming Can Be Easy On the Eyes/Ears

“If it ain't that piece of paper, there's some other choice they're gonna try and make for you. Let me tell you this, the older you do get the more rules they're gonna try to get you to follow. You just gotta keep livin' man.” – Wooderson, “Dazed and Confused,” Gramercy Pictures, 1993

Finally … streaming video is changing and will become a new, better, more dynamic, more vital entertainment medium.

Yep, mark 2024 down on your calendar as the industry’s turning point.

This is the year – just in time for elections around the globe – that the industry created:

-        The bundle

-        Ads in/around movies/shows

-        AI to make ads more real, more credible, more to your personal liking whatever that may be

Sure, you had a form of the bundle before, but the new bundles are less rigid on what you watch, when you watch it, where you watch it.

O.K., in fairness, we’re just getting started with the new bundles so, it will take time.

 We know, you thought right after people signed up for Netflix and ran through the stuff they wanted to watch that they’d simply add another service … and another service … and another service.



About thefuture.tv

Thefuture.tv, founded in 2005, is an independently owned organization that explores the future of broadcasting. It features articles, editorials, and interviews on a wide range of topics related to the ever-evolving landscape of media and entertainment. Here are some key areas of focus:

Streaming Services: As streaming platforms continue to reshape how we consume content, thefuture.tv delves into the rise of streaming services, their impact on traditional broadcasting, and the challenges and opportunities they present.

AI and Content Creation: With artificial intelligence playing an increasingly significant role in media production, thefuture.tv examines how AI technologies are influencing content creation, distribution, and audience engagement.

Technological Innovations: From cutting-edge cameras to immersive audio experiences, thefuture.tv keeps readers informed about the latest technological advancements shaping the industry.

Product Launches: Whether it’s a new streaming device, a game-changing app, or a breakthrough in virtual reality, thefuture.tv covers product launches that impact the way we consume media.

In addition to its insightful articles, thefuture.tv also provides a platform for thought leaders, industry experts, and creatives to share their perspectives on the future of television. So, if you’re passionate about the intersection of technology, entertainment, and broadcasting, thefuture.tv is your go-to resource!



Motion Spell Unveils Groundbreaking White Paper on GPAC UltraMedia: A New Era of Cost-Efficiency and Future-Proof Streaming

09-Sep-24

Motion Spell, a professional services and consulting company specializing in advanced multimedia streaming, announces today the release of a comprehensive white paper that highlights how GPAC UltraMedia technology is setting new benchmarks in cost savings, operational efficiency, and future-proofing for the streaming industry.




Latest News

Editorial

Perfect Location - Video Entertainment is Global, Local

Source – "Uncharted," Columbia Pictures

 "There are places out there you can't find on any map. They're not gone, they're just lost." – Nate, "Uncharted," Columbia Pictures, 2022

Folks, just because Hollywood sneezes, the film/TV show industry doesn't have a cold.

Sure, the production of content for the big and small screen is "off" here in the US; but for all the right and wrong reasons, the industry did it to itself.

Since the completion of the first Hollywood sign in 1923, the US (more specifically, California; and more specifically yet, LA) has nurtured the idea that the entertainment industry revolves around us.

 

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OEM Components from L2tek at IBC2024 (L2TEK)

L2tek supply a wide range of OEM video components which are the building blocks of larger video systems and provide connectivity between the many different interface standards and physical media. Covering both baseband and IP devices, our expert team will be on hand to discuss your requirements and to advise on the best choice of parts to use.

Bridge Technologies Announce ORION-CONVERT Integration at IBC 2024 (Bridge Technologies)

Bridge Technologies – experts in the field of broadcast monitoring and analytics – will be using their attendance at IBC 2024 (Booth 1.A71) to demonstrate the recent integration of Cromorama’s leading colour management system – ORION-CONVERT™ – into Bridge’s own groundbreaking ST 2110 production probe, the VB440. 

Bridge Technologies Partners with Pixotope (Bridge Technologies)

Bridge Technologies is proud to announce its partnership with fellow Norwegian company Pixotope, a leading provider of graphic enhancements for broadcast productions. 

Riedel Invests in APEX Stabilizations (Riedel)

The Riedel Group today announced its investment in APEX Stabilizations, an Austrian manufacturer of high-quality camera stabilization solutions (gimbals), broadening its range of services and gaining access to highly specialized expertise. 

HHB - What to see at IBC 2024 (HHB)

We have curated a list of who and what to see at IBC 2024. We won’t have a stand this year but there is still time to book a slot with one of our team members who will be attending the show. 

Riedel Invests in APEX Stabilizations (Riedel)

 The Riedel Group today announced its investment in APEX Stabilizations, an Austrian manufacturer of high-quality camera stabilization solutions (gimbals), broadening its range of services and gaining access to highly specialized expertise. 

Bridge Technologies Launch Upgraded Satellite Module VB278, adding satellite monitoring capabilities to existing probes (Bridge Technologies)

As part of a wider range of upgrade modules being made for their existing VB120 and VB220 monitoring probe lines, Bridge Technologies today announced the launch of the VB278 module, which will expand the extensive capabilities of both base probes to incorporate satellite contribution and direct-to-home distribution monitoring, supporting the DVB-S, DVB-S2 and DVB-S2X modulation standards. 

IBC 2024 with PolarIBC Graphics (Polar Graphics)

If you are planning on visiting IBC Amsterdam from 13th  to 16th September please try to find the time to visit us on stand 6.C28c and even better lets get a time in the diary to meet there so we can show you some of the new and exciting products from our suppliers.

Persidera Transforms Terrestrial Video Delivery Workflows with Harmonic (Harmonic)

Harmonic's Software-Based XOS Media Processor Simplifies the Migration to IP While Ensuring Unrivaled Video Quality 

 

Bridge Technologies Release Upgraded Terrestrial and Cable Module VB258 (Bridge Technologies)

 Bridge Technologies Release Upgraded Terrestrial and Cable Module VB258 for their existing VB120 and VB220 network monitoring probes

HARMONIC - Get ready for IBC 2024 with Harmonic's AI-powered innovations (Harmonic)

 We're bringing AI-powered innovations to IBC2024 with our team of experts who will cover a range of innovations, on booth 1.B20, to help you optimize your video infrastructure costs and boost your revenue. 

IBC2024 Spotlight: Accelerating Innovation in Streaming, Broadcast, and Beyond (IBC)

 IBC365 Accelerating Innovation Podcast Episode 2:Transformation with a capital T. In the latest IBC365 podcast series tune into the latest in tech leadership, behind-the-scenes innovation efforts, and the cutting-edge IBC Accelerator projects.



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Entertainment Meets Automotive as 3SS Partners with Faurecia Aptoide Automotive to host The Car as a New Entertainment Platform workshop at IBC 2024

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UIC Digital showcases a next-generation consumer streaming copilot application at IBC 2024 featuring MicrosoftAI

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Cerberus Tech Rolls Out Key Livelink Updates, Enhancing Control Across Live Video Delivery Workflows

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26-Feb-24

SMPTE®, the home of media professionals, technologists, and engineers, in conjunction with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), have released a comprehensive document on Artificial Intelligence (AI) and its effect on the media. The document was the result of a task force on AI standards in media that began in 2020.