Annual 4K 4Charity Fun Run Goes Virtual for IBC in 2020

Annual 4K 4Charity Fun Run Goes Virtual for IBC in 2020

Registration now open for seventh annual event, raising awareness and support for nonprofits focused on increased diversity and inclusion and COVID-19 relief

Organizers of the 4K 4Charity Fun Run series announced today that the running and walking event hosted in collaboration with the International Broadcasting Convention (IBC) is going virtual for 2020. The 4K 4Charity series leverages fun, healthy activities to raise funds for nonprofits focused on increased diversity and inclusion in the technology and media industries. This year it will also help to raise funds for those most impacted by COVID-19. Registration is open at 4k4charity.com/ibc and donations will be accepted through October 30.  

The 4K 4Charity Virtual Run allows supporters to participate safely from any location. To get started, select a 4K (2.49-mile) or 8K (4.97-mile) distance, print out a race bib, and then complete the route by October 30, at your own pace, whether it’s one day or across several days. Participants are encouraged to share their unique 4K 4Charity journey on Facebook, Instagram, LinkedIn or Twitter, with social tag @4K4Charity or #4K4Charity. All registrants will receive a finisher’s medal at the conclusion of the event period. 

A portion of proceeds from the 4K 4Charity virtual event will benefit Technovation, a global tech education nonprofit that empowers girls and families to become leaders, creators and problem-solvers in their lives and communities. It will also support UNICEF, which is on the ground in more than 190 countries, partnering with front-line responders to keep children healthy and learning, and protected from sickness and violence.

“We are delighted to be working with 4K 4Charity again this year and very much look forward to seeing everyone’s virtual runs around the world during IBC SHOWCASE and beyond. Thanks to the support of so many people in our industry, 4K 4Charity has raised an amazing amount of money over the years and once again it will be supporting some excellent causes,” says Michael Crimp, CEO, IBC

Officially supported by IBC, the 4K 4Charity Fun Run Series is hosted by AWS Elemental, an Amazon Web Services Company and is supported through the generosity of industry sponsors. To date, the event series has raised more than $1.2 million in gross proceeds and welcomed thousands of participants who have taken over a million steps for diversity and inclusion. 

Opportunities for sponsorship and company participation are available. Contact 4k4charity@elemental.com to learn more. 

About the 4K 4Charity Fun Run

Founded in 2014, the 4K 4Charity Fun Run Series is a 4K (2.49-mile) and 8K (4.97 mile) running and walking event held annually in Las Vegas (NAB Show), Amsterdam (IBC Show), Los Angeles (SMPTE Annual Technical Conference & Exhibition) and Portland, Oregon. The events raise awareness and financial support for global and local non-profits that support increased diversity and inclusion initiatives. The 4K 4Charity Fun Run makes it easy for participants and sponsors to get active and give back. https://4k4charity.com

 

Imagine Products Integrates ShotPut Pro and TrueCheck With Frame.ioMedia Collaboration Hubread more

16-Dec-19

Result Is Orders-of-Magnitude Improvement to Workflows for Offloading, Transcoding, and Uploading of Media Files

Anevia Drives Expansion of Argentinian OTT TV Serviceread more

16-Dec-19

One of Argentina’s leading telecommunication service providers has renewed its trust in Anevia, a leading provider of OTT and IPTV software solutions, for the expansion of its multiscreen TV service.

TVkey Cloud, developed by NAGRA and Samsung, wins Pay-TV Service Innovation of the Year at the VideoTech Innovation Awardsread more

16-Dec-19

• TVkey Cloud, recognized by industry leaders as “a much better way to watch television”, brings secure premium pay-TV services directly to Internet-connected smart TVs quickly and efficiently – no external device needed • For consumers, TVkey Cloud enables instant activation out-of-the box and direct access to pay-TV services and their favorite OTT apps • For operators, TVkey Cloud enables lower acquisition costs, extended reach to a new consumer segment and an operator-branded aggregated viewing experience on smart TVs

Leave a comment

Comments