Sports Unification - A Sports Bundle Isn't Complete without Your Sport

Source - "Clash of the Titans," Warner Bros

"Someday, someone was gonna have to make a stand. Someday, someone was gonna have to say enough! This could be that day. Trust your senses." – Perseus, "Clash of the Titans," Warner Bros, 2010

Let's make things perfectly clear when it comes to sports ... a sports fan really isn't a "sports" fan.

For example, my wife isn't a sports fan. Yes, she follows basketball. Well really, she just watches the Golden State Warriors but only when "her boys" are playing well ... and winning.

A fan likes world football (futbol) but really just Argentina, England, Mexico or Spain.

Okay it's really Man City or Real Madrid or Lille or Queretaro.

Pin them down and it's really watching the magic of Neymar or Messi or Putellas or Morgan.

They could care less about any other sport, team, player(s).

About thefuture.tv

Thefuture.tv, founded in 2005, is an independently owned organization that explores the future of broadcasting. It features articles, editorials, and interviews on a wide range of topics related to the ever-evolving landscape of media and entertainment. Here are some key areas of focus:

Streaming Services: As streaming platforms continue to reshape how we consume content, thefuture.tv delves into the rise of streaming services, their impact on traditional broadcasting, and the challenges and opportunities they present.

AI and Content Creation: With artificial intelligence playing an increasingly significant role in media production, thefuture.tv examines how AI technologies are influencing content creation, distribution, and audience engagement.

Technological Innovations: From cutting-edge cameras to immersive audio experiences, thefuture.tv keeps readers informed about the latest technological advancements shaping the industry.

Product Launches: Whether it’s a new streaming device, a game-changing app, or a breakthrough in virtual reality, thefuture.tv covers product launches that impact the way we consume media.

In addition to its insightful articles, thefuture.tv also provides a platform for thought leaders, industry experts, and creatives to share their perspectives on the future of television. So, if you’re passionate about the intersection of technology, entertainment, and broadcasting, thefuture.tv is your go-to resource!

Brian Larter 1965-2024 founder of Cuescript 20-May-24

 It is with great sadness that CueScript announces today the passing of founder Brian Larter, age 58. One of the most popular people in the broadcast industry, Brian was loved and respected by the global community, especially for his legendary sense of humour. He was diagnosed with a rare pancreatic cancer in 2018 and spent the past five years undergoing treatment and enjoying life with his family, wife Justine, daughters Louise, Gina and Abbie, and much loved grandsons. 

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Entertainment is All About Getting Content to the Viewer's Screen

 Source - "Limitless," Relativity Media

 "I don't have delusions of grandeur, I have an actual recipe for grandeur." – Eddie Morra, "Limitless," Relativity Media, 2011

It was going to be the greatest thing since sliced bread ... we shed the entertainment shackles of the nasty cable guy and emerge on the other side with economic shows/movies anytime we wanted, wherever we wanted.

You don't need no stinkin' pipeline feeding you video stuff.

You have choices.

So ... how's that working out for you?

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Our best IBC delegate rate ends this Friday (IBC)

Don’t forget to claim the best delegate rate for the IBC Conference. SKY, Orange, Virgin Media, Fremantle, Viaplay, BBC Studios, BritBox International, Paramount and ITV are just a few of the amazing speakers who will be heading up the agenda which puts the spotlight on AI, emerging tech, fake news and games in the media landscape.

Hellenic Broadcasting Corporation Extends Investment in Riedel's Simplylive Production Suite to Enhance Live Production Capabilities (Riedel)

Riedel Communications today announced that the Hellenic Broadcasting Corporation (ERT S.A.), Greece's state-owned public broadcaster, has once again acquired Riedel's cutting-edge Simplylive Production Suite to elevate its live production capabilities across a wide range of events

Bridge Technologies Releases New VB440 Canvas Interface (Bridge Technologies)

New GUI grants unprecedented production workflow flexibility and efficiency

The world's greatest broadcast tech companies are in the building. Join them (IBC)

Find Google, Blackmagic, AWS, Samsung, Sony, LG, and everyone else making strides in broadcast technology at IBC2024, 13-16 September.

Our best delegate rate available till 14 June only (IBC)

 There’s just 2 more weeks to get your IBC delegate pass at the best available rate of €999 – a saving of over €700 off the full rate. 

IBC - Register today! (IBC)

 Top global broadcasters, content owners, rights holders and service providers have already signed up to attend IBC2024 at the RAI Amsterdam from 13-16 September 2024. 

IBC - Register today! (IBC)

Top global broadcasters, content owners, rights holders and service providers have already signed up to attend IBC2024 at the RAI Amsterdam from 13-16 September 2024. 

Bridge Technologies Introduce StreamOverview to the VB330 (Bridge Technologies)

Single page diagnostics overview gives first-line engineers instant insight

Last Chance to submit your entry for the IBC Awards (IBC)

We are delighted to announce that due to popular demand the deadline for submitting entries for the IBC2024 Innovation Awards has been extended by one week until Friday, 7th of June.

Navigating a new media landscape at the IBC Conference (IBC)

The disruption has happened and it shows no sign of abating. The industry finds itself at the crossroads of unprecedented technological advancements, shifting consumer preferences, and a rapidly evolving landscape of content creation and distribution.

First speakers announced for IBC Conference (IBC)

I  wanted to remind you that limited super early bird tickets are available for the IBC Conference and they are selling fast! SKY, Orange, Virgin Media, BBC Studios, WPP, BritBox International, Olympic Channel, Paramount and ITV are already confirmed to speak on topics including AI, fake news and sports broadcasting.

RMi Amplifies Connectivity and Clarity at Major 2024 Music and Arts Festival With Riedel Communications' Technology (Riedel)

Riedel Communications today announced its pivotal role in bringing unparalleled audio clarity and connectivity to one of the U.S.'s biggest 2024 music and arts festivals. 

In Other News

Hikvision Elevates Security with VCA 3.0 Upgrade for HeatPro Bi-Spectrum Thermal Cameras

Nevion Survey: Live event broadcasting the preferred choice for 40% of TV viewers

Accedo and Deutsche Telekom Showcase Next-GenImmersive Sports Streaming

WorldDAB News

Vizrt releases the first native NDI Bridge multi-channel video conversion tool

Astera Launches LunaBulb

Cloud-Based Playout Keeps Most-Watched Kenyan Kids Network On-Air and Glitch-Free for Four Years

Leader Electronics Sustains Emphasis on Efficient SDI/IP Test & Measurement Transition at Broadcast Asia

Sonnet Announces Solo2.5G PCIe Card

Digital Studio India Recognizes Louis Hernandez Jr. as CEO of Media Technology Giant, Grass Valley, for His Exceptional Leadership.

Media Links Signs On South African Reseller, Concilium Technologies

Astro, Malaysia's Largest Broadcaster, Selects Amagi and AWS to Transition Playout Services to the Cloud

Recent Appointments

EVS announces Richard Katz as SVP Operations for NALA region
EditShare boosts sales direction with alumnus Grant Carroll
TSL Welcomes Gary Heelas as Principal Engineer, Strengthening Commitment to Anglo-American Manufacturing & Design Excellence

Other Articles


SMPTE®, the home of media professionals, technologists, and engineers, in conjunction with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), have released a comprehensive document on Artificial Intelligence (AI) and its effect on the media. The document was the result of a task force on AI standards in media that began in 2020. 

The Glitz, Hopes, Promises, Questions Were Back at CES 2024 24-Jan-24


Opening Day – This year, Gary Shapiro, CEO of CTA, marked the 100th anniversary of the organization and the opening to a product/information-packed CES 2024.

After all these years, it’s great to get through the holidays and make our annual trek to Las Vegas to see what’s new, what’s exciting and what the **** were they thinking with their techie offerings.

Gary Shapiro, CEO of CTA (Consumer Technology Association) has been opening the CES show and gives folks an idea of what they’ll see and miss during the four-day event spread across 2.5M square feet of exhibit space.

 It’s impossible for th3 130,000 plus attendees to catch all of the business/industry/government keynotes/panel sessions and still have time to visit anything more than a sampling of the 4,000 plus exhibitors, including about 1,200 start-ups that hope to be discovered and sell their stuff or their company. 

AI was in every product, service, promise we saw this year, along with a lot of cool and not so cool products.

AI - A Very Useful Video Entertainment Tool Kit 24-Jan-24


Hero image – “A.I. Artificial Intelligence,” Warner Brothers

To the logical conclusion… that Blue Fairy is part of the great human flaw to wish for things that don’t exist, or to the greatest single human gift – the ability to chase down our dreams.” — Professor Hobby, “A.I. Artificial Intelligence,” Warner Bros., 2001

Money has been important in the WGA/SAG-AFTRA strike– and you name it strike; but that’s a discussion for a later discussion.

Money was a skirmish … the long-term battle/discussion is intuitive/generative AI and the benefits it is going to deliver for studios, creators, audiences.

It’s the pitch all of the AI experts – Greg Brockman (OpenAI), Clement Delangue (Hugging Face), Sundar Pichai (Alphabet/Google), Satya Nadella (Microsoft), Aidan Gomez (Cohere) and hundreds of other VC-funded start-ups around the globe – have given that resonate with bosses … better, faster, cheaper products, services, solutions.

Even Elon Musk, who is an expert in just everything, is in the mix to deliver the definitive AI solution.

At the same time, they’re releasing and promoting the brave new world, 350 experts (including the above) issued a joint statement, “Mitigating the risk of extinction from A.I., should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

Oh, that’s freakin’ great!

First of all, these better solutions are built on algorithms – a process/set of rules to be followed in problem solving operations by a computer.

Okay, that’s the basic premise and they seem to do what you expect them to do … sorta, kinda.

But have you ever written out the objectives/goals of the algorithms you’ve used?

Have you ever written/coded your own algorithm?

We haven’t either but then we don’t understand how to build/fly a plane. We’re comfortable that others did/do their jobs properly.

However, AI is a whole different thing because … we’ve seen the movies! 200l: A Space odyssey, Colossus, Westworld, Alien, Blade Runner, War Games, Star Trek, Ghost in the Shell, Matrix, Resident Evil, M3gan, MI: DR and probably 100s created/produced around the globe.

While it’s not technically about AI, we also viewed/enjoyed the start of it all, Metropolis, with Maria’s robot double. Gotta’ tell you, not once did things end up well for the characters that breath, eat, sleep, love/hate, desire/feel.

2024 Has a World of Potential for the Industry 02-Jan-24

“Without the burden of memories, we're a clean slate, we can have a fresh start. Nobody can tell you who you are but you yourself. This world is created by our thoughts. The rules are different here.” – Yan, “Coma,” Big Sky Films, 2019

Don’t know how to tell you but this was not the year we looked forward to this time last year.

Yes, 2020 was close to being a complete disaster, but most of us made it through with bare bones sanity.

2021/22 was all about shaping things up, getting a handle on what the new normal was going to be and getting ready for a year that would knock our socks off.

This was the year that was going to rock!

Okay, the year wasn’t BAD but it was just bad enough to seismically change the course of most of the industry’s plans and goals.

So, let’s see what tomorrow has in store for us.

First, let us clarify our position at the outset … we like to make our own mistakes so, AI? 

No freakin’ way!

After all, we’ve never seen an AI movie that ended well.

However, it’s here/coming, especially in the film/show industry.

It’s going to save time, money,and improve the product.  Just ask the “experts.”

Everyone wants their piece of the action, even though few can describe it other than it’s going to be great.

Dive in … what could possibly go wrong?