Editorial

Sports - In a League of its Own

"Believe me, Harvey. By the end of the week, that kid will cook his own goose." – Jimmy “Dodge” Connelly, Leatherheads, Universal, 2008

 

Okay, the Super Bowl was … super.

An estimated 82 percent of folks in the US (Amdocs) watched the game at home, in bars, wherever.

Las Vegas got an estimated $1.1B financial boost.

Americans spent about $17.3B on food, beverages, apparel, decorations according to the NRA (National Retail Federation), 80 percent of that for food/drink.

 

 

 

According to the NCC (National Chicken Council), folks scarfed up 1.4B plus chicken wings



About thefuture.tv

Thefuture.tv, founded in 2005, is an independently owned organisation that explores the future of broadcasting. It features articles, editorials, and interviews on topics such as the rise of streaming services, the impact of AI on content creation, the latest technological innovations and new product launches.



Editorial

Great Content, Great Advertising Will Keep Great Audiences

“From now on, your job is to be a distraction, so people forget what the real problems are.” – Haymitch Abernathy, “The Hunger Games: Catching Fire,” Lionsgate Films 2013

While some are complaining about the chaotic state of the home entertainment/advertising industries, others are wistfully recalling how clean they were a few years ago.   

The home entertainment/advertising industries weren’t better … they were predictable, comfortable.

A Helluva difference but the sooner folks learn to deal with discomfort/uncertainty and embrace chaos, the better off everyone will be, including the target viewer.

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AI - A Very Useful Video Entertainment Tool Kit 24-Jan-24

  

Hero image – “A.I. Artificial Intelligence,” Warner Brothers

To the logical conclusion… that Blue Fairy is part of the great human flaw to wish for things that don’t exist, or to the greatest single human gift – the ability to chase down our dreams.” — Professor Hobby, “A.I. Artificial Intelligence,” Warner Bros., 2001

Money has been important in the WGA/SAG-AFTRA strike– and you name it strike; but that’s a discussion for a later discussion.

Money was a skirmish … the long-term battle/discussion is intuitive/generative AI and the benefits it is going to deliver for studios, creators, audiences.

It’s the pitch all of the AI experts – Greg Brockman (OpenAI), Clement Delangue (Hugging Face), Sundar Pichai (Alphabet/Google), Satya Nadella (Microsoft), Aidan Gomez (Cohere) and hundreds of other VC-funded start-ups around the globe – have given that resonate with bosses … better, faster, cheaper products, services, solutions.

Even Elon Musk, who is an expert in just everything, is in the mix to deliver the definitive AI solution.

At the same time, they’re releasing and promoting the brave new world, 350 experts (including the above) issued a joint statement, “Mitigating the risk of extinction from A.I., should be a global priority alongside other societal-scale risks such as pandemics and nuclear war.”

Oh, that’s freakin’ great!

First of all, these better solutions are built on algorithms – a process/set of rules to be followed in problem solving operations by a computer.

Okay, that’s the basic premise and they seem to do what you expect them to do … sorta, kinda.

But have you ever written out the objectives/goals of the algorithms you’ve used?

Have you ever written/coded your own algorithm?

We haven’t either but then we don’t understand how to build/fly a plane. We’re comfortable that others did/do their jobs properly.

However, AI is a whole different thing because … we’ve seen the movies! 200l: A Space odyssey, Colossus, Westworld, Alien, Blade Runner, War Games, Star Trek, Ghost in the Shell, Matrix, Resident Evil, M3gan, MI: DR and probably 100s created/produced around the globe.

While it’s not technically about AI, we also viewed/enjoyed the start of it all, Metropolis, with Maria’s robot double. Gotta’ tell you, not once did things end up well for the characters that breath, eat, sleep, love/hate, desire/feel.

2024 Has a World of Potential for the Industry 02-Jan-24

“Without the burden of memories, we're a clean slate, we can have a fresh start. Nobody can tell you who you are but you yourself. This world is created by our thoughts. The rules are different here.” – Yan, “Coma,” Big Sky Films, 2019

Don’t know how to tell you but this was not the year we looked forward to this time last year.

Yes, 2020 was close to being a complete disaster, but most of us made it through with bare bones sanity.

2021/22 was all about shaping things up, getting a handle on what the new normal was going to be and getting ready for a year that would knock our socks off.

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Okay, the year wasn’t BAD but it was just bad enough to seismically change the course of most of the industry’s plans and goals.

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First, let us clarify our position at the outset … we like to make our own mistakes so, AI? 

No freakin’ way!

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Dive in … what could possibly go wrong?

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“Cause he's got everything workin' for 'im: timing, touch. It's a great feeling, boy, it's a real great feeling when you're right and you KNOW you're right.” – Fast Eddie, The Hustler, Rossen Films, 1961

We really thought 2023 was going to be the new normal.You know folks going back to work in new ways – some remote, some at the office, things being done in new, different even interesting ways and stuff getting done. The economy in the U.S. and most industrialized countries had stabilized and even improved (slightly, 2.9 percent) even though not as good as 2022 (3.3 percent) and signs are it will slow again next year because of high inflation and tighter money policies. But ordinary folks didn’t care about that because they were still trying to dig out of the pandemic years which put them even further behind. People in the U.S.  entertainment industry has been slightly bothered by that and this was the year they said BS we need to get paid equitably for our creative work – all of it.