theFuture.tv
the place for today's broadcast professionals
It's Time for the Next Generation of Streaming Service
“A fake world is a lot less painful than the real one.” – Grey Trace, “Upgrade,” Goalpost Pictures, 2018
While growing up in the midwest, a big deal every fall was going to the annual county fair, every day.
We became enthralled one year watching a barker hawking knives or pots/pans or something.
What intrigued us was that he would have this crowd gathered and then would switch to looking at/talking to three or four people in the crowd, almost ignoring everyone else.
And every time he went through his pitch, he’d do the same thing and the results were always the same … those individuals were the first in line to buy whatever it was he was pitching.
With their lead…others would follow.
We were amazed how quickly he could size up the crowd and identify who wanted what he was offering.
The idea is fundamentally the same for today’s D2C services.
But it’s different … way different.
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